Launching the Wedding Song of 2022
RESULTS: YT: 20M+ views
| Spotify: 2.3M+ listens
RESULTS: YT: 20M+ views | Spotify: 2.3M+ listens
The Brief:
We launched Ananya Birla’s first single in a regional language – Teri Meri Kahani. The song is all about finding love. The music video showcases 4 different dream weddings. Our objective was to create hype for the launch of the song, and so we did!
The Campaign:
In the pre-buzz stage, we took a still from the video – an image that showcased Ananya in a bridal outfit. She posted this with a caption – “It’s happeningggg”
The comments section blew up with people asking when she got married and who the lucky man was!
Soon after this, we released the trailer and eventually the music video – which landed with a bang!
The Results:
20M+ on YT
2.3 M+ on Spotify
Teri Meri Kahani was labeled the official wedding song of the season by Miss Malini!
