Outboxy: OUT OF THE BOX THINKING FOR OUTBOXY

The Context

In a highly unorganised industry of packaging vendors, Outboxy is a one-stop-shop packaging solution. From small start-ups to big brands, Outboxy is able to provide cost-effective, custom packaging solutions to all.

The Objective

To generate leads and build awareness about Outboxy's offerings.

The Challenge

Why would anyone follow or be interested in content about a B2B packaging solutions company?

The Execution

We worked with the insight that entrepreneurs are alway looking for inspiration and education to better their product/service. Also, all business decision-makers are looking for ways to reduce overheads and make their product/service more effective. Packaging is the face of a product, making it an important touchpoint established the necessary pillars for Outboxy's content: Information and Inspiration. Instead of creating a page that talks about the advantages of using Outboxy, we showcased the value that Outboxy could add to a brand.

As opposed to a boring, sales-y page, Outboxy's social media became a resource for entrepreneurs and decision-makers to get inspired and informed about all things packaging.

INFORMATION

With "Brief to Box" we showcased the journey from the client's brief to the final packaging, highlighting the impact that Outboxy made on the brand (costs saved/packaging problem solved). "Packaging 101" schooled our audience on hacks they could use to get the best bang for their buck. Unboxing Jargon served as a dictionary that broke down the daunting vocabulary used in the packaging process.

INSPIRATION

Inspiration included curating interesting packaging from global brands, sharing images of packaging that Outboxy has worked on sharing packaging trends and breaking down iconic packaging.

The Result

In 4 months, Outboxy went from getting all their leads offline to generating over 80% of leads through social channels.

2.5X Follower Growth