Limese Connect: Making Wishes Come True

The Context

Limese Connect is a brand that is synonymous with Korean skincare. All the products are tried and tested by members of the team themselves before they go up for sale so only the best make the cut. And that trust is why consumers choose to be a part of their community.

It's a platform for the lovers of skincare to unite and engage with each other and the brand. We encompassed these thoughts into the brand philosophy of "A Beautiful Friendship" to define and differentiate them from the competition.

The Challenge

Competitors like Nyakaa utilised discounts and offers that Limese Connect couldn't compete with. So to be visible during this time, we decided to focus on the community instead and carve out a place for Limese Connect during one of the busiest times of the year.

The Idea

While our competition focused on providing a product for the festivities. we decided to go back to the roots of Christmas by becoming a part of them. Keeping to their brand philosophy of "A Beautiful Friendship", we created a Christmas campaign to celebrate and engage with the Limese Connect community on multiple fronts.

The Execution

To compliment the Christmas sale Limese was offering, we started off with a Gifting Guide series that showcased the products using relatable situations. Next we began the campaign in earnest with a game of Secret Santa amongst the most loyal followers of the brand, spanning from Kerala to Nagaland.

Each follower curated a personal box of the ultimate skincare goodies that was perfect for their Secret Santee using only a basic description of their skin type. Our followers documented their reactions and unboxing on Instagram stories, which allowed us to tap into their reach and made them micro-influencers in their own right.

We put all the user generated content in a video to announce the next part of our campaign, The Wishlist Contest, where we asked our community to send in the one product they wished they could have this Christmas. Out of the numerous responses we got, 5 lucky winners were selected and had their Christmas wish granted.

The Result

We received over 50 responses for the wish list contest.

We made over 17k impressions

Had a reach of 14k