Shaheen Bhatt: I've Never Been UN(HAPPIER) | Paperback Launch
THE CONTEXT
Shaheen Bhatt's memoir gave us an honest and in depth look at the struggles of living with depression.
The lack of information, open conversation and support has built up an environment that refuses to acknowledge an illness that millions of people suffer from around the globe.
THE INSIGHT
The stigma surrounding the topic of mental health has prevented the people who suffer from anxiety and depression from acquiring the necessary tools that can help solve their problems.
Providing reliable information and a supportive and relatable environment is the first step in expelling the isolation and fear that has existed for so long.
THE IDEA
To launch the paperback version of the book, we created a series of posts that spoke directly to the one's suffering from anxiety and depression. These posts used a creative style and were crafted in a way that highlighted the important aspects of acceptance, education, conversation and seeking help for those suffering from depression and anxiety. They worked as the perfect teaser content for what people could expect to read and gain from book.
THE RESULT
Became the No. 1 Bestselling book on Amazon