Ikaria - Senior Living by Adani Realty and Collated Ventures

About Ikaria:

Ikaria is a society for the seasoned - community living for seniors. Nestled inside the green lanes of Adani Shantigram, Ikaria reimagines senior living. Residents can live easily with access to everything from housekeeping to medical services. Ikaria is a collaborative effort between Collared Ventures and Adani Realty.

The Brief:

To create a brand including - nomenclature, branding, brand positioning, strategy, and a website for Ikaria.

The Approach:

Nomenclature:

Ikaria is named after an island that qualifies as a blue zone in Greece. Blue zones are home to the highest population of centennials. The very long, happy lives of these centennials are attributed to a power of 9 factors all of which were a perfect match with the offerings at the property.

Logo:

The logo is an interpretation of the infinity symbol which symbolizes eternity. The thin, sharp lines make it look premium and sophisticated. The wordmark can be used on its own across various communication. The infinity symbol also makes for a beautiful print.

Website:

Visit ikarialiving.in/